Having worked in fashion and beauty PR for 10 years, Lou became interested in visual + media communications. Her next move took her to freelance work in both fashion and photography, working with Mulberry at London Fashion Week, along side having her photographic work published in GQ and Stern. She went on to work on various jobs as a photographer - stills for Directors Antony Minghella and Marc Silver, as well as gaining prodigious acclaim for her work from creative industry pioneers; Nick Knight, Alexander McQueen and Storm Models Director Sarah Doukas. She has even found her self on the other side of the lens, whilst being photographed by fashion photographer Rankin.
Lou’s creative eye, well observed social commentary and above all connectedness make her able to put her finger on exactly what will best help a brand flourish and grow.