Having worked in fashion and beauty PR for 10 years, Lou became interested in visual + media communications. Her next move took her to freelance work in both fashion and photography, working with Mulberry at London Fashion Week, along side having her photographic work published in GQ and Stern. She went on to work on various jobs as a photographer - stills for Directors Antony Minghella and Marc Silver, as well as gaining prodigious acclaim for her work from creative industry pioneers; Nick Knight, Alexander McQueen and Storm Models Director Sarah Doukas. She has even found her self on the other side of the lens, whilst being photographed by fashion photographer Rankin.

Lou’s creative eye, well observed social commentary and above all connectedness make her able to put her finger on exactly what will best help a brand flourish and grow.

Lou is a natural communicator. Whether it’s producing photo-shoots or press material to promote new product; she knows what needs to be said and how to say it.
— Julie Leonard Producer at M.A.P Ltd + PR Manager, The Body Shop International
Lou’s experience in PR is awesome. She can whip up campaign + brand partnership ideas in a instant - creating events that instantly connect with our audience. She taps into the zeitgeist and weaves this understanding into her media campaigns. She has introduced us to a stream of new clients at Mothers Meeting and and created some amazing events for our mamas along the way.
— Jenny Scott Founder of www.mothers-meeting.com and author of 'How to be a hip mama without losing your cool.'
What is the intention of your image, your campaign? Communication is always an engagement with your audience. An exchange. A sharing of experiences.
— Lou